"Location, location, location" – this principle holds especially true in gastronomy. The location decides, to a large extent, the success of your döner shop. These are the criteria you should check.
Foot traffic
High passer-by frequency is worth its weight in gold: pedestrian zones, train stations, proximity to schools, universities, offices or shopping streets all bring in customers.
Visibility & accessibility
A clearly visible shop unit with a shop window attracts spontaneous customers. Pay attention to easy access and, if possible, parking options.
Competition
Check the surroundings: too many döner shops packed into a small area split the market. A gap in the offering, on the other hand, can be an opportunity.
Rent & running costs
The best location is no use if the rent eats up your profit. Calculate the location costs realistically – see revenue & profit and cost calculation.
Infrastructure
Check the electricity, gas and water connections as well as ventilation options – important for the equipment with a döner machine and grill.
Conclusion: The right location combines high frequency, good visibility and manageable costs. With solid planning and the right equipment from MAVI, you lay the foundation for success.
