The right opening hours are an underrated success factor in the döner shop. Being open too long causes unnecessary costs – too short leaves revenue on the table. Here's how to find the balance.
Know your target audience
Who are your guests? Office workers (lunch), students and night owls (evening/night) or families (early evening)? Adjust your hours to demand.
Consider the location
At train stations or in nightlife districts, long evening hours pay off; in office areas, it's more about the lunch trade. The location co-determines the ideal hours.
Weigh costs against benefits
Every open hour costs staff and energy. Check which times really bring in revenue – and close unprofitable fringe hours. This improves the cost calculation.
Test and adjust
Track revenue by time of day and adjust your opening hours based on the data. Communicate changes clearly – including in your Google profile.
Conclusion: Optimal opening hours are based on your target audience, location and profitability. With efficient appliances from MAVI, your business stays reliably ready even during the busiest, most profitable times.
